Advertising cards issued by W.G. & H. O. Wills of Bristol & London 1923.
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Cards like these were packaged with cigarettes. They were issued in sets, this one with 50 cards. This gallery has the 27 cards with Lucky Charms beads. There were also a dozen made-up pendants with the signs of the zodiac and some charms that are not beads. The historical and anthropological details on the backs of the cards were not too well researched. I have made my own comments.
Part One: Popular Magic
Cards 17, 28 and 48.
The Eye and the Hand
Top left, Egyptian Udjat, the Eye of Horus, of molded faience. Bottom left jewelry of onyx cut to resemble the eye. Right, probably a Turkish concoction. Blue glass beads (very good against the Eye), a metal Hand of Fatima and crescents carved from horn? See the flag of Turkey.
The idea of the "Evil Eye" can be traced to Neolithic shepherds in the Middle East
Two ways have been devised to protect against this.
Cards 14, 13 and 22.
Inscribed Magical Charms
The ring on the left has the figure called Abraxas, a gnostic symbol dating to about the 2nd century A.D. The middle pendant is inscribed with Abracadabra.
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